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‘Ghana’s Year of Return initiative generates over $1.9 Billion through Tourism’ – African Facts Zone

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Report coming in reveals that Ghana has made over $1.9 Billion through Tourism since launching the Year of Return initiative as of December 16, 2019.n initiative.

African Facts Zone took to Twitter to post the updates on that.

“Ghana’s Year of Return initiative had generated $1.9 billion through Tourism as at December 16, 2019,” – African Facts Zone wrote on Twitter.

About Year of Return, Ghana 2019

The “Year of Return, Ghana 2019” is a major landmark marketing campaign targeting the African – American and Diaspora Market to mark 400 years of the first enslaved African arriving in Jamestown Virginia. The Ghana Tourism Authority (GTA) under the auspices of the Ministry of Tourism, Arts, and Culture is leading the project in collaboration with the Office of Diaspora Affairs at the Office of the President, the Panafest Foundation and the Adinkra Group of USA.

The Year of Return seeks to make Ghana the focus for millions of African descendants reacting to their marginalization by tracing their ancestry and identity. By this, Ghana becomes the beacon for African people living on the continent and the diaspora.

Since it’s launch, the country has received a lot of renowned world celebrities.

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Prez Akuffo- Addo Thanks Ghanaians For The Success Of Year Of Return

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The President of the republic of Ghana, Nana Akuffo-Addo has extend gratitude to the people of Ghana for supporting and aiding in the success of the year of return initiated.

In a statement released, the President expressed his joy on how Ghanaians welcomed expatriates who paid Ghana a visit. He described Ghanaians as hospitable.

He also commended the inspector general of Police, the chief of defence staff of the armed forces and other security personnels for their professionalism in their duties.

The statement said……

: “On behalf of Government, I extend sincere, heartfelt gratitude to the people of Ghana for helping to make the “Year of Return” a great success.

“The welcoming attitude and the warm Ghanaian hospitality proved to be the strongest attraction to hundreds of thousands of our kith and kin from the African diaspora, who thronged our shores to commemorate the “Year of Return”. The proverbial Ghanaian hospitality won once more.

“The “Year of Return” proved to be exciting, and afforded us the chance to re-establish, intensify and solidify the relations between those of us on the Continent and those in the Diaspora. They felt very welcome, enjoyed their stay with us, and, as a result, our country is, once again, the toast not only of Africa, but also of the world”.

It added: “I commend the Inspector General of Police, the Chief of Defence Staff of the Armed Forces, and the officers, men and women of our security services for their sense of professionalism and dedication to duty, which enabled them to preserve the peace and security of our country in the course of the celebration. By the grace of God, no untoward incident occurred.

“As we begin the new initiative of “Beyond the Return”, which will entail that we engage in mutually beneficial trade, investment and cultural co-operation with the African Diaspora, I urge all Ghanaians to demonstrate this same level of excitement and commitment that characterized the “Year of Return”, and help make it also an enduring success.

“Together, I am confident that we can imbibe in ourselves a deep consciousness and understanding of the goals and history of t. African peoples to ensure that the 21st century is, indeed, the African century, the century of black people the world over. May God bless us all, and our homeland Ghana, and make her great and strong”.

The “Year of Return, Ghana 2019” is a major landmark marketing campaign targeting the African – American and Diaspora Market to mark 400 years of the first enslaved African arriving in Jamestown Virginia.

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Ghanaians react to Nigeria’s ‘Door Of Return’ initiative

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The year 2019 saw blacks in the diaspora troop to Ghana in numbers to commemorate 400 years of the Trans Atalantic Slave Trade.

The numbers were overwhelming as the state invested in the marketing of the initiative ,Year Of Return’.

Nigeria seeing the success Ghana chalked with the ‘Year Of Return’ has copied it by launching a similar initiative dubbed ‘Door Or Return.

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‘We Are Shocked At Outcome of Year of Return project’ – Akufo Addo.

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The president of Ghana His Excellency President Nana Addo Dankwa Akufo-Addo looks overly impressed with the outcome of his government-led ‘Year of Return’ initiative.

In an interview with Haitan American Journalist Roland Martin at the Jubilee House on Monday, December 30, 2019, President Akufo Addo expressed shock at the way the ‘Year of Return’ project has become very successful.

According to Akufo Addo, although the initiative was designed to succeed, the results have exceeded expectations.

According to Akufo Addo, although the initiative was designed to succeed, the results have exceeded expectations.

“It’s more than I expected. We had hoped that it will have a big resonance but it has had a much bigger resonance than anticipated. It’s a shock alright, but it is a welcomed shock,” he said.

President Akufo-Addo launched the Year of Return In Washington, D.C., in September last year for Africans in the diaspora, giving fresh impetus to efforts to unite Africans on the continent with their brothers and sisters in the diaspora.

At that event, President Akufo-Addo said, “We know of the extraordinary achievements and contributions they [Africans in the diaspora] made to the lives of the Americans, and it is important that this symbolic year, 400 years later, we commemorate their existence and their sacrifices.”

The Ghana Tourism Authority has revealed that it spent about GH¢ 6 million (almost $1 million) to market the campaign both locally and internationally.

Chief Executive Officer of the Authority, Akwesi Agyemang said: “It has been like a miracle if you look at even the media aspect of this; having Aljazeera, BBC, CNN, Ebony Magazine, Essence and all of them here, we even had Buzzfeed coming in to do another documentary, we couldn’t have paid for the media.”

The campaign has raked in $1.9 billion into Ghana’s economy, according to Tourism Minister, Barbara Oteng-Gyasi, although this figure has been disputed.

Meanwhile, since the launch of the Year of Return, Ghana has seen an array of celebrities across the globe make their way into the country to unite with Africans on the continent.

Asked the experience he wanted the diasporans to have when the initiative was launched, President Akufo-Addo told Roland Martin: “I think something really quite simple: the recognition that we all the same; that we are from one family. We are now divided by the ocean, the Atlantic and, of course, by history, very tragic history, but essentially that we are all one family.”

A sequel to the Year of Return, dubbed, “Beyond the Year of Return – a Birthright,” will be launched next year to span over a ten-year-period to continuously carry out activities to sustain the Diaspora relationship and build on the positive impact of the initiative.

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