“I paid enough payola to make SiKa Aba Fie song a hit”, Kweku Darlington Confesses
Kweku Darlington, a member of the new school music hitters in the Ghanaian art Industry has made affirmation to some secrecy behind his ‘Sika Aba Fie’ hit song.
The Sika Aba Fie hitmaker in an interview on April 10,2021 with Nana Yaw Santana, host of The RunDown show on Bell Radio GH made it clear about what helped in making his song a hit as it’s been aired on most radio and TV shows. He averred that he paid ‘Payola’ which was in a form of promotional plan for his song as the quality of the song alone could not make the waves as expected. In the conversation, he finds it to be normal as he is new to the Industry and that form of approach (by paying payola) was the only way to make him get to the big platform which he is enjoying max play now. He further averred that, without making the money move and payment, there is no way things can go his way. “God helps those who help themselves”, he said.
Kweku also made it clear about his willingness to join any firm record label who may want to sign him. As at now he does everything with no support from any label. Asking about his next move in the industry, he gave a clue of his joint with Kuami Eugene and Fameye for a remix of ‘Sika Aba Fie’ and more hit some from his camp.
Credit: bell radio GH/Pkay Arthur
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